comunicazione

Case Study
Il ruolo cruciale della comunicazione sanitaria: verso un ecosistema phygital potenziato dall’Intelligenza Artificiale

04 Dic 2025
<img width="768" height="512" src="https://img.healthtech360.it/wp-content/uploads/2025/09/customer-experience-farmaceutica-768x512.jpg" class="card-responsive-img fit-img" alt="Omnichannel customer experience farmaceutica" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2025/09/customer-experience-farmaceutica-768x512.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2025/09/customer-experience-farmaceutica-1080x720.jpg 1080w, https://img.healthtech360.it/wp-content/uploads/2025/09/customer-experience-farmaceutica-132x88.jpg 132w, https://img.healthtech360.it/wp-content/uploads/2025/09/customer-experience-farmaceutica-1024x683.jpg 1024w, https://img.healthtech360.it/wp-content/uploads/2025/09/customer-experience-farmaceutica-lq.jpg 30w, https://img.healthtech360.it/wp-content/uploads/2025/09/customer-experience-farmaceutica.jpg 1536w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Case Study
Omnichannel customer experience farmaceutica: ecco come AI e agile mettono il cliente al centro
01 Ott 2025
di Federico  Parravicini 
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<img width="768" height="432" src="https://img.healthtech360.it/wp-content/uploads/2025/02/comunicazione-farmaceutica-768x432.jpg" class="card-responsive-img fit-img" alt="comunicazione farmaceutica" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2025/02/comunicazione-farmaceutica-768x432.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2025/02/comunicazione-farmaceutica-1280x720.jpg 1280w, https://img.healthtech360.it/wp-content/uploads/2025/02/comunicazione-farmaceutica-156x88.jpg 156w, https://img.healthtech360.it/wp-content/uploads/2025/02/comunicazione-farmaceutica-1536x864.jpg 1536w, https://img.healthtech360.it/wp-content/uploads/2025/02/comunicazione-farmaceutica-640x360.jpg 640w, https://img.healthtech360.it/wp-content/uploads/2025/02/comunicazione-farmaceutica-1024x576.jpg 1024w, https://img.healthtech360.it/wp-content/uploads/2025/02/comunicazione-farmaceutica-lq.jpg 30w, https://img.healthtech360.it/wp-content/uploads/2025/02/comunicazione-farmaceutica.jpg 1792w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Pharma Marketing Strategy
Il futuro della comunicazione farmaceutica
19 Feb 2025
di Anna   Paterlini
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<img width="768" height="432" src="https://img.healthtech360.it/wp-content/uploads/2024/08/aziende-biofarmaceutiche-768x432.jpg" class="card-responsive-img fit-img" alt="aziende biofarmaceutiche investimenti ricerca scientifica" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2024/08/aziende-biofarmaceutiche-768x432.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2024/08/aziende-biofarmaceutiche-1280x720.jpg 1280w, https://img.healthtech360.it/wp-content/uploads/2024/08/aziende-biofarmaceutiche-1920x1080.jpg 1920w, https://img.healthtech360.it/wp-content/uploads/2024/08/aziende-biofarmaceutiche-156x88.jpg 156w, https://img.healthtech360.it/wp-content/uploads/2024/08/aziende-biofarmaceutiche-1536x864.jpg 1536w, https://img.healthtech360.it/wp-content/uploads/2024/08/aziende-biofarmaceutiche-2048x1152.jpg 2048w, https://img.healthtech360.it/wp-content/uploads/2024/08/aziende-biofarmaceutiche-640x360.jpg 640w, https://img.healthtech360.it/wp-content/uploads/2024/08/aziende-biofarmaceutiche-1024x576.jpg 1024w, https://img.healthtech360.it/wp-content/uploads/2024/08/aziende-biofarmaceutiche-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Il report
Aziende biofarmaceutiche: il ruolo chiave degli investimenti in attività scientifiche pre-lancio
02 Ott 2024
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<img width="768" height="432" src="https://img.healthtech360.it/wp-content/uploads/2024/07/medici-e-informatici-dialogo-768x432.jpg" class="card-responsive-img fit-img" alt="medici-e-informatici-dialogo" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2024/07/medici-e-informatici-dialogo-768x432.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2024/07/medici-e-informatici-dialogo-1280x720.jpg 1280w, https://img.healthtech360.it/wp-content/uploads/2024/07/medici-e-informatici-dialogo-156x88.jpg 156w, https://img.healthtech360.it/wp-content/uploads/2024/07/medici-e-informatici-dialogo-1536x864.jpg 1536w, https://img.healthtech360.it/wp-content/uploads/2024/07/medici-e-informatici-dialogo-640x360.jpg 640w, https://img.healthtech360.it/wp-content/uploads/2024/07/medici-e-informatici-dialogo-1024x576.jpg 1024w, https://img.healthtech360.it/wp-content/uploads/2024/07/medici-e-informatici-dialogo-lq.jpg 30w, https://img.healthtech360.it/wp-content/uploads/2024/07/medici-e-informatici-dialogo.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Il PUNTO DI VISTA
Medici e informatici: dialogo (im)possibile?
01 Lug 2024
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<img width="768" height="512" src="https://img.healthtech360.it/wp-content/uploads/2024/04/Operatori-sanitari-HCP-Healthcare-Professional-768x512.jpg" class="card-responsive-img fit-img" alt="Operatori sanitari (HCP)" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2024/04/Operatori-sanitari-HCP-Healthcare-Professional-768x512.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2024/04/Operatori-sanitari-HCP-Healthcare-Professional-1080x720.jpg 1080w, https://img.healthtech360.it/wp-content/uploads/2024/04/Operatori-sanitari-HCP-Healthcare-Professional-lq.jpg 30w, https://img.healthtech360.it/wp-content/uploads/2024/04/Operatori-sanitari-HCP-Healthcare-Professional.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Digital Engagement
Operatori sanitari (HCP): l’importanza della strategia comunicativa
22 Apr 2024
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<img width="768" height="432" src="https://img.healthtech360.it/wp-content/uploads/2024/02/marketing-sanitario-768x432.jpg" class="card-responsive-img fit-img" alt="marketing sanitario" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2024/02/marketing-sanitario-768x432.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2024/02/marketing-sanitario-1280x720.jpg 1280w, https://img.healthtech360.it/wp-content/uploads/2024/02/marketing-sanitario-156x88.jpg 156w, https://img.healthtech360.it/wp-content/uploads/2024/02/marketing-sanitario-1536x864.jpg 1536w, https://img.healthtech360.it/wp-content/uploads/2024/02/marketing-sanitario-640x360.jpg 640w, https://img.healthtech360.it/wp-content/uploads/2024/02/marketing-sanitario-lq.jpg 30w, https://img.healthtech360.it/wp-content/uploads/2024/02/marketing-sanitario.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Experience Management
Perché prevenzione e cura di sé passano dal Marketing relazionale
19 Feb 2024
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Mia-Care Point of View



<img width="768" height="432" src="https://img.healthtech360.it/wp-content/uploads/2023/11/sanitararia-768x432.jpg" class="card-responsive-img fit-img" alt="comunicazione e collaborazione sanitaria" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2023/11/sanitararia-768x432.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2023/11/sanitararia-1280x720.jpg 1280w, https://img.healthtech360.it/wp-content/uploads/2023/11/sanitararia-156x88.jpg 156w, https://img.healthtech360.it/wp-content/uploads/2023/11/sanitararia-1536x864.jpg 1536w, https://img.healthtech360.it/wp-content/uploads/2023/11/sanitararia-640x360.jpg 640w, https://img.healthtech360.it/wp-content/uploads/2023/11/sanitararia-lq.jpg 30w, https://img.healthtech360.it/wp-content/uploads/2023/11/sanitararia.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Point of view
Comunicazione e collaborazione sanitaria: le sfide e le soluzioni Ascom
17 Nov 2023
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<img width="768" height="432" src="https://img.healthtech360.it/wp-content/uploads/2023/10/pazienti-cronici-digitale-768x432.jpg" class="card-responsive-img fit-img" alt="pazienti-cronici-digitale" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2023/10/pazienti-cronici-digitale-768x432.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2023/10/pazienti-cronici-digitale-1280x720.jpg 1280w, https://img.healthtech360.it/wp-content/uploads/2023/10/pazienti-cronici-digitale-156x88.jpg 156w, https://img.healthtech360.it/wp-content/uploads/2023/10/pazienti-cronici-digitale-1536x864.jpg 1536w, https://img.healthtech360.it/wp-content/uploads/2023/10/pazienti-cronici-digitale-640x360.jpg 640w, https://img.healthtech360.it/wp-content/uploads/2023/10/pazienti-cronici-digitale-lq.jpg 30w, https://img.healthtech360.it/wp-content/uploads/2023/10/pazienti-cronici-digitale.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Connected Care
Pazienti cronici: l'aiuto che viene dal Digitale
30 Ott 2023
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