Marketing

Medico digitale, centralità del paziente, patient engagement, salute digitale, patient care

Case Study

Il ruolo cruciale della comunicazione sanitaria: verso un ecosistema phygital potenziato dall’Intelligenza Artificiale

04 Dic 2025

<img width="768" height="432" src="https://img.healthtech360.it/wp-content/uploads/2025/11/veeva-systems-ai-dati-pharma-biotech-768x432.jpg" class="card-responsive-img fit-img" alt="veeva-systems-ai-dati-pharma-biotech" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2025/11/veeva-systems-ai-dati-pharma-biotech-768x432.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2025/11/veeva-systems-ai-dati-pharma-biotech-1280x720.jpg 1280w, https://img.healthtech360.it/wp-content/uploads/2025/11/veeva-systems-ai-dati-pharma-biotech-1920x1080.jpg 1920w, https://img.healthtech360.it/wp-content/uploads/2025/11/veeva-systems-ai-dati-pharma-biotech-156x88.jpg 156w, https://img.healthtech360.it/wp-content/uploads/2025/11/veeva-systems-ai-dati-pharma-biotech-1536x864.jpg 1536w, https://img.healthtech360.it/wp-content/uploads/2025/11/veeva-systems-ai-dati-pharma-biotech-2048x1152.jpg 2048w, https://img.healthtech360.it/wp-content/uploads/2025/11/veeva-systems-ai-dati-pharma-biotech-640x360.jpg 640w, https://img.healthtech360.it/wp-content/uploads/2025/11/veeva-systems-ai-dati-pharma-biotech-1024x576.jpg 1024w, https://img.healthtech360.it/wp-content/uploads/2025/11/veeva-systems-ai-dati-pharma-biotech-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Veeva Commercial Summit
Veeva Systems, così AI e dati ridisegnano il lancio dei farmaci e l’accesso alle terapie
12 Nov 2025
di Giuditta Mosca
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<img width="768" height="512" src="https://img.healthtech360.it/wp-content/uploads/2025/09/customer-experience-farmaceutica-768x512.jpg" class="card-responsive-img fit-img" alt="Omnichannel customer experience farmaceutica" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2025/09/customer-experience-farmaceutica-768x512.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2025/09/customer-experience-farmaceutica-1080x720.jpg 1080w, https://img.healthtech360.it/wp-content/uploads/2025/09/customer-experience-farmaceutica-132x88.jpg 132w, https://img.healthtech360.it/wp-content/uploads/2025/09/customer-experience-farmaceutica-1024x683.jpg 1024w, https://img.healthtech360.it/wp-content/uploads/2025/09/customer-experience-farmaceutica-lq.jpg 30w, https://img.healthtech360.it/wp-content/uploads/2025/09/customer-experience-farmaceutica.jpg 1536w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Case Study
Omnichannel customer experience farmaceutica: ecco come AI e agile mettono il cliente al centro
01 Ott 2025
di Federico  Parravicini 
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<img width="768" height="463" src="https://img.healthtech360.it/wp-content/uploads/2025/05/CRM-in-Sanita-come-sceglierlo-768x463.jpg" class="card-responsive-img fit-img" alt="CRM in Sanità: la guida completa" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2025/05/CRM-in-Sanita-come-sceglierlo-768x463.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2025/05/CRM-in-Sanita-come-sceglierlo-1194x720.jpg 1194w, https://img.healthtech360.it/wp-content/uploads/2025/05/CRM-in-Sanita-come-sceglierlo-1791x1080.jpg 1791w, https://img.healthtech360.it/wp-content/uploads/2025/05/CRM-in-Sanita-come-sceglierlo-1536x926.jpg 1536w, https://img.healthtech360.it/wp-content/uploads/2025/05/CRM-in-Sanita-come-sceglierlo-2048x1235.jpg 2048w, https://img.healthtech360.it/wp-content/uploads/2025/05/CRM-in-Sanita-come-sceglierlo-146x88.jpg 146w, https://img.healthtech360.it/wp-content/uploads/2025/05/CRM-in-Sanita-come-sceglierlo-1024x617.jpg 1024w, https://img.healthtech360.it/wp-content/uploads/2025/05/CRM-in-Sanita-come-sceglierlo-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Le guide di HealthTech360
CRM in Sanità: come scegliere quello giusto
26 Mag 2025
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<img width="768" height="432" src="https://img.healthtech360.it/wp-content/uploads/2025/03/fiducia-del-paziente-sanita-768x432.jpg" class="card-responsive-img fit-img" alt="fiducia del paziente in sanità" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2025/03/fiducia-del-paziente-sanita-768x432.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2025/03/fiducia-del-paziente-sanita-1280x720.jpg 1280w, https://img.healthtech360.it/wp-content/uploads/2025/03/fiducia-del-paziente-sanita-156x88.jpg 156w, https://img.healthtech360.it/wp-content/uploads/2025/03/fiducia-del-paziente-sanita-1536x864.jpg 1536w, https://img.healthtech360.it/wp-content/uploads/2025/03/fiducia-del-paziente-sanita-640x360.jpg 640w, https://img.healthtech360.it/wp-content/uploads/2025/03/fiducia-del-paziente-sanita-1024x576.jpg 1024w, https://img.healthtech360.it/wp-content/uploads/2025/03/fiducia-del-paziente-sanita-lq.jpg 30w, https://img.healthtech360.it/wp-content/uploads/2025/03/fiducia-del-paziente-sanita.jpg 1792w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Patient Experience
Sanità: come migliorare la fiducia del paziente
28 Mar 2025
di Giulia  Gianfilippo 
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<img width="768" height="432" src="https://img.healthtech360.it/wp-content/uploads/2025/02/comunicazione-farmaceutica-768x432.jpg" class="card-responsive-img fit-img" alt="comunicazione farmaceutica" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2025/02/comunicazione-farmaceutica-768x432.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2025/02/comunicazione-farmaceutica-1280x720.jpg 1280w, https://img.healthtech360.it/wp-content/uploads/2025/02/comunicazione-farmaceutica-156x88.jpg 156w, https://img.healthtech360.it/wp-content/uploads/2025/02/comunicazione-farmaceutica-1536x864.jpg 1536w, https://img.healthtech360.it/wp-content/uploads/2025/02/comunicazione-farmaceutica-640x360.jpg 640w, https://img.healthtech360.it/wp-content/uploads/2025/02/comunicazione-farmaceutica-1024x576.jpg 1024w, https://img.healthtech360.it/wp-content/uploads/2025/02/comunicazione-farmaceutica-lq.jpg 30w, https://img.healthtech360.it/wp-content/uploads/2025/02/comunicazione-farmaceutica.jpg 1792w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Pharma Marketing Strategy
Il futuro della comunicazione farmaceutica
19 Feb 2025
di Anna   Paterlini
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<img width="768" height="414" src="https://www.healthtech360.it/wp-content/uploads/2025/01/customer-centricity-aziende-biofarmaceutiche-768x414.jpg" class="card-responsive-img fit-img" alt="customer-centricity-aziende-biofarmaceutiche" decoding="async" srcset="https://www.healthtech360.it/wp-content/uploads/2025/01/customer-centricity-aziende-biofarmaceutiche-768x414.jpg 768w, https://www.healthtech360.it/wp-content/uploads/2025/01/customer-centricity-aziende-biofarmaceutiche-1280x690.jpg 1280w, https://www.healthtech360.it/wp-content/uploads/2025/01/customer-centricity-aziende-biofarmaceutiche-1536x828.jpg 1536w, https://www.healthtech360.it/wp-content/uploads/2025/01/customer-centricity-aziende-biofarmaceutiche-156x84.jpg 156w, https://www.healthtech360.it/wp-content/uploads/2025/01/customer-centricity-aziende-biofarmaceutiche-1024x552.jpg 1024w, https://www.healthtech360.it/wp-content/uploads/2025/01/customer-centricity-aziende-biofarmaceutiche-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Engagement strategy
La customer centricity per le aziende biofarmaceutiche
20 Gen 2025
di Florian  Schnappauf 
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<img width="768" height="432" src="https://img.healthtech360.it/wp-content/uploads/2024/07/Al-Cuore-della-Prevenzione-CVRISK-IT-768x432.jpg" class="card-responsive-img fit-img" alt="Al-Cuore-della-Prevenzione-CVRISK-IT" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2024/07/Al-Cuore-della-Prevenzione-CVRISK-IT-768x432.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2024/07/Al-Cuore-della-Prevenzione-CVRISK-IT-1280x720.jpg 1280w, https://img.healthtech360.it/wp-content/uploads/2024/07/Al-Cuore-della-Prevenzione-CVRISK-IT-156x88.jpg 156w, https://img.healthtech360.it/wp-content/uploads/2024/07/Al-Cuore-della-Prevenzione-CVRISK-IT-1536x864.jpg 1536w, https://img.healthtech360.it/wp-content/uploads/2024/07/Al-Cuore-della-Prevenzione-CVRISK-IT-640x360.jpg 640w, https://img.healthtech360.it/wp-content/uploads/2024/07/Al-Cuore-della-Prevenzione-CVRISK-IT-1024x576.jpg 1024w, https://img.healthtech360.it/wp-content/uploads/2024/07/Al-Cuore-della-Prevenzione-CVRISK-IT-lq.jpg 30w, https://img.healthtech360.it/wp-content/uploads/2024/07/Al-Cuore-della-Prevenzione-CVRISK-IT.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Lo Studio
Al Cuore della Prevenzione: il progetto CVRISK-IT per ridurre il rischio di malattie cardiovascolari
17 Lug 2024
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<img width="768" height="512" src="https://img.healthtech360.it/wp-content/uploads/2024/04/Operatori-sanitari-HCP-Healthcare-Professional-768x512.jpg" class="card-responsive-img fit-img" alt="Operatori sanitari (HCP)" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2024/04/Operatori-sanitari-HCP-Healthcare-Professional-768x512.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2024/04/Operatori-sanitari-HCP-Healthcare-Professional-1080x720.jpg 1080w, https://img.healthtech360.it/wp-content/uploads/2024/04/Operatori-sanitari-HCP-Healthcare-Professional-lq.jpg 30w, https://img.healthtech360.it/wp-content/uploads/2024/04/Operatori-sanitari-HCP-Healthcare-Professional.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Digital Engagement
Operatori sanitari (HCP): l’importanza della strategia comunicativa
22 Apr 2024
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