#marketing

Pharma Marketing Strategy
Il futuro della comunicazione farmaceutica

19 Feb 2025
<img width="768" height="414" src="https://www.healthtech360.it/wp-content/uploads/2025/01/customer-centricity-aziende-biofarmaceutiche-768x414.jpg" class="card-responsive-img fit-img" alt="customer-centricity-aziende-biofarmaceutiche" decoding="async" srcset="https://www.healthtech360.it/wp-content/uploads/2025/01/customer-centricity-aziende-biofarmaceutiche-768x414.jpg 768w, https://www.healthtech360.it/wp-content/uploads/2025/01/customer-centricity-aziende-biofarmaceutiche-1280x690.jpg 1280w, https://www.healthtech360.it/wp-content/uploads/2025/01/customer-centricity-aziende-biofarmaceutiche-1536x828.jpg 1536w, https://www.healthtech360.it/wp-content/uploads/2025/01/customer-centricity-aziende-biofarmaceutiche-156x84.jpg 156w, https://www.healthtech360.it/wp-content/uploads/2025/01/customer-centricity-aziende-biofarmaceutiche-1024x552.jpg 1024w, https://www.healthtech360.it/wp-content/uploads/2025/01/customer-centricity-aziende-biofarmaceutiche-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Engagement strategy
La customer centricity per le aziende biofarmaceutiche
20 Gen 2025
di Florian  Schnappauf 
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<img width="768" height="432" src="https://img.healthtech360.it/wp-content/uploads/2024/08/aziende-biofarmaceutiche-768x432.jpg" class="card-responsive-img fit-img" alt="aziende biofarmaceutiche investimenti ricerca scientifica" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2024/08/aziende-biofarmaceutiche-768x432.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2024/08/aziende-biofarmaceutiche-1280x720.jpg 1280w, https://img.healthtech360.it/wp-content/uploads/2024/08/aziende-biofarmaceutiche-1920x1080.jpg 1920w, https://img.healthtech360.it/wp-content/uploads/2024/08/aziende-biofarmaceutiche-156x88.jpg 156w, https://img.healthtech360.it/wp-content/uploads/2024/08/aziende-biofarmaceutiche-1536x864.jpg 1536w, https://img.healthtech360.it/wp-content/uploads/2024/08/aziende-biofarmaceutiche-2048x1152.jpg 2048w, https://img.healthtech360.it/wp-content/uploads/2024/08/aziende-biofarmaceutiche-640x360.jpg 640w, https://img.healthtech360.it/wp-content/uploads/2024/08/aziende-biofarmaceutiche-1024x576.jpg 1024w, https://img.healthtech360.it/wp-content/uploads/2024/08/aziende-biofarmaceutiche-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Il report
Aziende biofarmaceutiche: il ruolo chiave degli investimenti in attività scientifiche pre-lancio
02 Ott 2024
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<img width="768" height="512" src="https://img.healthtech360.it/wp-content/uploads/2024/04/Operatori-sanitari-HCP-Healthcare-Professional-768x512.jpg" class="card-responsive-img fit-img" alt="Operatori sanitari (HCP)" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2024/04/Operatori-sanitari-HCP-Healthcare-Professional-768x512.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2024/04/Operatori-sanitari-HCP-Healthcare-Professional-1080x720.jpg 1080w, https://img.healthtech360.it/wp-content/uploads/2024/04/Operatori-sanitari-HCP-Healthcare-Professional-lq.jpg 30w, https://img.healthtech360.it/wp-content/uploads/2024/04/Operatori-sanitari-HCP-Healthcare-Professional.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Digital Engagement
Operatori sanitari (HCP): l’importanza della strategia comunicativa
22 Apr 2024
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<img width="768" height="432" src="https://img.healthtech360.it/wp-content/uploads/2024/02/marketing-sanitario-768x432.jpg" class="card-responsive-img fit-img" alt="marketing sanitario" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2024/02/marketing-sanitario-768x432.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2024/02/marketing-sanitario-1280x720.jpg 1280w, https://img.healthtech360.it/wp-content/uploads/2024/02/marketing-sanitario-156x88.jpg 156w, https://img.healthtech360.it/wp-content/uploads/2024/02/marketing-sanitario-1536x864.jpg 1536w, https://img.healthtech360.it/wp-content/uploads/2024/02/marketing-sanitario-640x360.jpg 640w, https://img.healthtech360.it/wp-content/uploads/2024/02/marketing-sanitario-lq.jpg 30w, https://img.healthtech360.it/wp-content/uploads/2024/02/marketing-sanitario.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Experience Management
Perché prevenzione e cura di sé passano dal Marketing relazionale
19 Feb 2024
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<img width="768" height="402" src="https://img.healthtech360.it/wp-content/uploads/2024/01/Martech-e-Salestech-Digital360-768x402.jpg" class="card-responsive-img fit-img" alt="Martech-e-Salestech-Digital360" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2024/01/Martech-e-Salestech-Digital360-768x402.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2024/01/Martech-e-Salestech-Digital360-lq.jpg 30w, https://img.healthtech360.it/wp-content/uploads/2024/01/Martech-e-Salestech-Digital360.jpg 1200w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

L'iniziativa
Martech e Salestech: Digital360 cerca i portatori d’innovazione
15 Gen 2024
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<img width="768" height="432" src="https://img.healthtech360.it/wp-content/uploads/2023/11/intelligenza-artificiale-in-sanita-business-768x432.jpg" class="card-responsive-img fit-img" alt="intelligenza-artificiale-in-sanita-business" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2023/11/intelligenza-artificiale-in-sanita-business-768x432.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2023/11/intelligenza-artificiale-in-sanita-business-1280x720.jpg 1280w, https://img.healthtech360.it/wp-content/uploads/2023/11/intelligenza-artificiale-in-sanita-business-156x88.jpg 156w, https://img.healthtech360.it/wp-content/uploads/2023/11/intelligenza-artificiale-in-sanita-business-1536x864.jpg 1536w, https://img.healthtech360.it/wp-content/uploads/2023/11/intelligenza-artificiale-in-sanita-business-640x360.jpg 640w, https://img.healthtech360.it/wp-content/uploads/2023/11/intelligenza-artificiale-in-sanita-business-lq.jpg 30w, https://img.healthtech360.it/wp-content/uploads/2023/11/intelligenza-artificiale-in-sanita-business.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Business strategy
Intelligenza Artificiale in Sanità: quale modello di business?
01 Dic 2023
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<img width="768" height="432" src="https://img.healthtech360.it/wp-content/uploads/2023/11/patient-journey-768x432.jpg" class="card-responsive-img fit-img" alt="patient-journey" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2023/11/patient-journey-768x432.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2023/11/patient-journey-1280x720.jpg 1280w, https://img.healthtech360.it/wp-content/uploads/2023/11/patient-journey-156x88.jpg 156w, https://img.healthtech360.it/wp-content/uploads/2023/11/patient-journey-1536x864.jpg 1536w, https://img.healthtech360.it/wp-content/uploads/2023/11/patient-journey-640x360.jpg 640w, https://img.healthtech360.it/wp-content/uploads/2023/11/patient-journey-lq.jpg 30w, https://img.healthtech360.it/wp-content/uploads/2023/11/patient-journey.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Marketing analitico
Patient journey e centralità del paziente: misurare per migliorare strategia e processi relazionali
07 Nov 2023
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<img width="768" height="432" src="https://img.healthtech360.it/wp-content/uploads/2023/09/martech-sanita-768x432.jpg" class="card-responsive-img fit-img" alt="martech-sanità" decoding="async" srcset="https://img.healthtech360.it/wp-content/uploads/2023/09/martech-sanita-768x432.jpg 768w, https://img.healthtech360.it/wp-content/uploads/2023/09/martech-sanita-1280x720.jpg 1280w, https://img.healthtech360.it/wp-content/uploads/2023/09/martech-sanita-156x88.jpg 156w, https://img.healthtech360.it/wp-content/uploads/2023/09/martech-sanita-1536x864.jpg 1536w, https://img.healthtech360.it/wp-content/uploads/2023/09/martech-sanita-640x360.jpg 640w, https://img.healthtech360.it/wp-content/uploads/2023/09/martech-sanita-lq.jpg 30w, https://img.healthtech360.it/wp-content/uploads/2023/09/martech-sanita.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Marketing Technology
Il paziente al centro della Sanità, ma serve formazione sul MarTech
13 Set 2023
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